Services
Our Core Services
We communicate complex ideas in a way that’s effective, and easy to understand.
CRITICA is a global talent-driven creative production studio that thrives on teamwork and collaboration, to create work that inspires.
In partnership with brands, we strategize creatively in the motion graphics space, to generate meaningful experiences for today’s audiences.
Experience an agile & frictionless content production process, trusted by the most innovative companies from Singapore, and the world.
Creative Direction, Scriptwriting, Content Creation, Director Treatments. Managed completely end to end by our experienced team. Or you can provide us your script and deck, we will execute it for you.
Our Specialty. Experts in Illustration, Infographics & Explainers, Channel Branding, Graphic Design & Corporate Identity. Communicate and generate new sales with measurable ROI.
Need to explain a prototype concept, create NFTs, metaverse avatars or a slick product video? We do Modelling, Animation and Rendering of CGI.
We handle TV Commercial Production, Chroma Key VFX Shoots and Corporate, Product/Testimonial Videos, from start to finish.
Video Editing, Da Vinci Resolve Colour Correction, and Audio Post & Professional Voiceovers. A complete video production solution, engineered for your company’s growth.
We handle Facebook, Instagram, Youtube, Social Media Management, SEO & Google Adwords. We deliver a tonne of buzz, visibility and ROI.
Workflow
Research
Problem. Benefit. Solution. We work with brands of all sizes to clarify their goals, find their voice, and understand their customers.
Concept
We develop a concept, designed to move the needle for our clients.
Storyboard
With the power of creativity, we storyboard,script and plan an inspiring solution for your brand.
Execution
We manage the projects to the highest level and complete them in a timely, efficient manner.
Selected Works
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About Us
Founded in 2005 by Xavier Oon, CRITICA’s work has achieved recognition for its forward-thinking and design excellence with over 30 design awards and publications at the local and international level.
Our design trajectory and ethos of our company are rooted in balancing both the experimental vision and the practicality of the solution.
If you are looking to launch a tech startup in the Fintech, DeFI, Edu, Medical, Web 3.0, NFT, Crypto & Blockchain industry, we offer a Startup Starter Kit Package.
It comprises an identity and branding toolkit, website and product explainer video.
Contact us below to find out more, we are not as expensive as we look. 🙂
Clients
