CRITICA - Singapore Motion Graphics, 3D , Video For Social Marketing | Digital.Creative.Social Media.Content Production
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About Us

We are an Innovative & Multi Award-winning Singapore Creative Studio that produces Exceptional Quality Motion Graphics, 3D Animation & Social Media Content.


We work with brands of all sizes to clarify their business goals, find their voice, understand their customers and analyse their competitors.


We develop a plan, designed to achieve a long-term aim for our clients, to build experiences that resonates with their customers.


With the power of creativity, we brainstorm for the most inspiring solutions to solve complex brand problems.


We manage the projects to the highest level, in motion graphics, 3d, video production, and complete them in a timely, efficient manner.

Who We Are

Founded in 2005, CRITICA’s work has achieved recognition for its forward-thinking and design excellence with over 30 design awards and publications at the local and international level.

Our design trajectory and ethos of our company is rooted in balancing both the experimental vision and the practicality of the solution.

Committed to our clients and telling great stories, CRITICA continues to evolve as a go-to resource for brands, tech companies, advertisers, channels that demand standout visual content.

Motion Design
3D Modelling, Animation & VFX
Video Production
SEO, Adwords, Social Media Optimisation & Best Practices

"It’s been quite a while that I’ve been wanting to take some time to thank you a small note of appreciation for the great work that you and your team have done creating our Molygen Video. Our whole crew is impressed and happy with the result! Thank you for the energy and dedication spend on this project. We truly appreciate it!"

Lars Weber - Managing Director, Liqui Moly

"We’ve worked on several projects with Critica such as event videos as well as product and cooking videos. We are very pleased with their work as they have been truly professional and most importantly, provided expert advice and solutions to our requests. Keep up the good work!"

Kathy Tay, Bosch

"Critica can be trusted to deliver good design within deadline always. They understand what the client wants, and are very adept to changes needed. It is a pleasure to work with them."

Susan Lee, Sony Pictures

"Critica creates and deliver top quality creative and is a partner that we work with regularly because of the dedication they have put into our projects. They have won us several accolades & awards too!"

Ida Tan, Nickelodeon

Finished Projects


Satisfied Clients




Terabytes of Data


Creative Conceptualisation

Digital Marketing Solutions, Director's Treatment, Brand Strategy, Creative Direction

Motion Graphics

2D Animation, Infographics Explainer, Channel Branding, Illustration, Graphic Design, Corporate Identity

Post Production & 3D

3D CGI, VFX Compositing, Da Vinci Resolve Colour Grading, Video Editing

Film Production

TV Commercials, Chroma Key Studio Shoot, Corporate Video, Product Demos

Audio Post

Sound Effects, Music, Voice Over


Facebook Instagram Management, SEO Optimised Social Media Content, PockeTVC, Carousel, Canvas and Square Adaptations, Viral

Our Clients