Screen Red, a regional upmarket Asian movie channel, differentiates itself by catering to
the demand by English-speaking viewers. The channel images must reflect Asian Film in a modern light.
Lights and movement are fundamental to cinematic creation. As such, they were used as the main focus
of the creative concept. The red light used and manipulated in the footage also best projected the
dynamism of the colour.
To reflect the regional breadth of the station, three different locations were also chosen to
signify the ubiquitous presence of Screen Red.
This series of images were used as the main channel branding, along with other supporting
graphics such as lower thirds and menu boards.
HBO ‘Screen Red’
CHANNEL BRANDING, IDENTS, LOWERTHIRDS, UPPER LEFTS, BUGS, ENDPAGES
DESIGN/ANIMATION/3D/POST:CRITICA
DIRECTORS:WILLIAM CHAN, XAVIER OON
COMMISSIONED BY:PHUNK STUDIO
CLIENT:HBO
Screen Red, a regional upmarket Asian movie channel, differentiates itself by catering to
the demand by English-speaking viewers. The channel images must reflect Asian Film in a modern light.
Lights and movement are fundamental to cinematic creation. As such, they were used as the main focus
of the creative concept. The red light used and manipulated in the footage also best projected the
dynamism of the colour.
To reflect the regional breadth of the station, three different locations were also chosen to
signify the ubiquitous presence of Screen Red.
This series of images were used as the main channel branding, along with other supporting
graphics such as lower thirds and menu boards.