Promoting CIMB’s new range of Sunday Loans, a series of colourful assets were created both in 2d and 3d space. CRITICA undertook the overall design & creation of 3d organic and floral arrangements, and also integrated 3d character animation into the commercial. This spot was played on CIMB bank screens and also videowalls in the city.
CIMB ‘Make Sunday Beautiful’
CIMB TVC
2010
DESIGN/ANIMATION/3D:CRITICA
COMMISSIONED BY:OGILVY
CLIENT:CIMB
Promoting CIMB’s new range of Sunday Loans, a series of colourful assets were created both in 2d and 3d space. CRITICA undertook the overall design & creation of 3d organic and floral arrangements, and also integrated 3d character animation into the commercial. This spot was played on CIMB bank screens and also videowalls in the city.