Established in 2005 by Creative Director Xavier Oon, CRITICA is a Singapore based creative studio that focuses on producing
design-driven commercials for advertising agencies, brands & the TV/Film industry.

Our strengths lie on our creations of lushly-decorated surreal environments with vivid details and imagination, coupled
with live action cinematics, visual FX, typography, motion design & 3D. Our creative team of art directors, compositors,
designers, 3D generalists & producers offer brave and tenacious creative communications for your brand by introducing
provocative, edgy and often unorthodox ideas and visual effects, which create change and move audiences.

We design, direct and produce TV commercials, films, channel branding, on-air promotions, show packaging, sales
presentations and integrated marketing/print campaigns for fashion, retail, and finance industries, all the way
from conception, production, shoot & post.

Some of our clients include MTV, Nokia, Razer, ESPN, BBH, Ogilvy, Mediacorp, Singtel, Starhub, BBC, CNN,
HBO, Universal, Ministry Of Sound. Our work is seen on over 28 regional and international TV Channels,
with clients spanning London, Netherlands, China, Australia, and Asia TV networks and brands.
Constantly inspired and driven to create beautiful & progressive work, we strive to push the creative
boundaries for our clients.

To request for our reel or further enquiries, please speak to our Producers at +65 62222605 or
email us at info@criticatv.com

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Awards & Accolades