CRITICA - Singapore Motion Graphics, 3D , Video For Social Marketing | CH8 Branding Package 2011 ‘Reflections’
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CH8 Branding Package 2011 ‘Reflections’

About This Project

Commissioned by : Channel 8
Director of Branding/Promotions: Paul Chan
Creative Director: Danny Loh
Ryo Leong

Post Production/Design/Animation: CRITICA
Creative Director: Xavier Oon
Art Director / Compositor: Ando
3D: Dominic Erland, Dionicius


The number 8, made out of 2 circles, 1 reflecting upon the other. Our concept for Channel 8 aims to emphasize on the personal connection an audience has towards the channel. We believe that an audience’s life is reflected through the personalities, places and stories portrayed in Channel 8 drama serials. Think “You, me and us”. Our daily lives are depicted in the dramatic twists on television, hence the strong connection towards them.

On top of the personal connection towards dramas, audiences enjoy the local current affairs update through the daily news. This highly educational and informative news program keeps Singaporeans up to date as to what has been happening locally.

We believe that such programs on Channel 8 has brought, not only the reflection of local Singaporeans lives on television, but a strong connection towards a strong base of family-oriented values we dearly hold on to.


Channel Branding