About This Project
COMMISSIONED BY: MIO TV, SINGTEL
AUDIO: not the actual audio, just placeholder for now.
Our concept for the new channel branding for JIALE is ‘IMMERSE’. Immersing yourself with the drama serials on JIALE channel, as they are like samples of our daily life. Scenarios of our lives are portrayed as stories. People would listen to stories and tune in to the channel and be entertained and immersed into Taiwanese dramas and variety shows. Being loyal and connected to the family oriented channel, akin to having wind blowing to your face, as the entertainment is being presented to you. Feel the wind, and thus a icon of a Chinese PINWHEEL is created as the logo. A carefree symbol , basking in the wind, and its environments.
CRITICA created channel styleguide and typeface executional documents, logo animations, lowerthirds, menuboards, endpages and a set of variety & entertainment opening titles.