About This Project
DESIGN/ANIMATION/POST PRODUCTION: CRITICA
CLIENT: NATIONAL GEOGRAPHIC CHANNEL
We linked up with our client in HONG KONG again to produce 6 LIVE ACTION mixed with 3D ANIMATION TV spots for their Road Safety campaign . CRITICA provided design conceptualisation, modelling of 3d assets and animation, all the way to chroma key removal & compositing of the live action plates of Michelle Yeoh, to create a cohesive and enjoyable TV spot.
With this series of TV interstitials, Prudential was able to create awareness of their services via their pro-social marketing objective.
Thank you to the On Air Promo team at NATIONAL GEOGRAPHIC CHANNEL for allowing us to work on this series again.