CRITICA - Singapore Motion Graphics, 3D , Video For Social Marketing | Stolen | Web Film
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Stolen | Web Film

About This Project

Commissioned by: Stolen
Production & Post: Critica

Singapore womenswear label Stolen has collaborated with a local photographer and paper sculptor to create the label’s latest 2013 campaign. The latest Stolen campaign comprises of manipulated photographs of Stolen garments, modelled by cult fashion blogger Linda Hao. The pictures are first shot by local photographer Jovian Lim in a studio, printed out, and then folded, pleated, draped or layered by paper sculptor Melvin Ong, creating a collaborative art installation out of the original fashion images.

Known for its architectural approach to fashion, Stolen is distinguished by its minimalist aesthetic of clean lines, muted colour palette, and recognisable signature open back feature. Each collection’s campaign images are equally conceptual and abstract, in a nod to Elyn Wong’s background in graphic design, installation art and creative advertising.

Creative Directors: Elyn Wong, Hedirman Supian
Director: Xavier Oon
Story Editor: Hedirman Supian
Director of Photography: Juffrie Friday
Photographer: Jovian Lim
Paper Sculptor: Melvin Ong
Model: Linda Hao
Editor: Insyirah Abdullah
Motion Graphics & Colour Grade: Ooi Shin
Camera Assistant: Ivan Chong
Producer: Insyirah Abdullah
Production Assistant: Gillian Shen
Music: Victor Low
Narration: Elyn Wong
Studio: Geoff Studio