CRITICA - Singapore Motion Graphics, 3D , Video For Social Marketing | About Us
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About Us

We partner with our clients to deliver creative social media content for today’s digitally connected world.

Research

We work with brands of all sizes to clarify their business goals, find their voice, understand their customers and analyse their competitors.

Strategy

We develop a plan, designed to achieve a long-term aim for our clients, to build experiences that resonates with their customers.

Conceptualisation

With the power of creativity, we brainstorm for the most inspiring solutions to solve complex brand problems.

Execution

We manage the projects to the highest level, in motion graphics, 3d, video production, and complete them in a timely, efficient manner.

Who We Are

Our work has achieved recognition for its forward-thinking and design excellence with over 30 design awards and publications at the local and international level.

Our design trajectory and ethos of our company is rooted in balancing both the experimental vision and the practicality of the solution.

Committed to our clients and telling great stories, CRITICA continues to evolve as a go-to resource for brands, tech companies, advertisers, channels that demand standout visual content.

Conceptualisation
83%
Motion Design
90%
3D Modelling, Animation & VFX
87%
Video Production
85%
SEO, Adwords, Social Media Optimisation & Best Practices
85%

"It’s been quite a while that I’ve been wanting to take some time to thank you a small note of appreciation for the great work that you and your team have done creating our Molygen Video. Our whole crew is impressed and happy with the result! Thank you for the energy and dedication spend on this project. We truly appreciate it!"

Lars Weber - Managing Director, Liqui Moly

"We’ve worked on several projects with Critica such as event videos as well as product and cooking videos. We are very pleased with their work as they have been truly professional and most importantly, provided expert advice and solutions to our requests. Keep up the good work!"

Kathy Tay, Bosch

"Critica can be trusted to deliver good design within deadline always. They understand what the client wants, and are very adept to changes needed. It is a pleasure to work with them."

Susan Lee, Sony Pictures

"Critica creates and deliver top quality creative and is a partner that we work with regularly because of the dedication they have put into our projects. They have won us several accolades & awards too!"

Ida Tan, Nickelodeon
874

Finished Projects

103

Satisfied Clients

32

Awards

85

Terabytes of Data

Services

Creative Conceptualisation

Digital Marketing Solutions, Director's Treatment, Brand Strategy, Creative Direction

Motion Graphics

2D Animation, Infographics Explainer, Channel Branding, Illustration, Graphic Design, Corporate Identity

Post Production & 3D

3D CGI, VFX Compositing, Da Vinci Resolve Colour Grading, Video Editing

Film Production

TV Commercials, Chroma Key Studio Shoot, Corporate Video, Product Demos

Audio Post

Sound Effects, Music, Voice Over

Social

Facebook Instagram Management, SEO Optimised Social Media Content, PockeTVC, Carousel, Canvas and Square Adaptations, Viral

Our Clients