We work with brands of all sizes to clarify their business goals, find their voice, understand their customers and analyse their competitors.
We develop a plan, designed to achieve a long-term aim for our clients, to build experiences that resonates with their customers.
With the power of creativity, we brainstorm for the most inspiring solutions to solve complex brand problems.
We manage the projects to the highest level, in motion graphics, 3d, video production, and complete them in a timely, efficient manner.
Who We Are
Founded in 2005 by Director Xavier Oon, CRITICA’s work has achieved recognition for its forward-thinking and design excellence with over 30 design awards and publications at the local and international level.
Our design trajectory and ethos of our company is rooted in balancing both the experimental vision and the practicality of the solution.
Committed to our clients and telling great stories, CRITICA continues to evolve as a go-to resource for brands, tech companies, advertisers, channels that demand standout visual content.
3D Modelling, Animation & VFX97%
SEO, Adwords, Social Media Optimisation & Best Practices85%
"It’s been quite a while that I’ve been wanting to take some time to thank you a small note of appreciation for the great work that you and your team have done creating our Molygen Video. Our whole crew is impressed and happy with the result! Thank you for the energy and dedication spend on this project. We truly appreciate it!"Lars Weber - Managing Director,
"We’ve worked on several projects with Critica such as event videos as well as product and cooking videos. We are very pleased with their work as they have been truly professional and most importantly, provided expert advice and solutions to our requests. Keep up the good work!"Kathy Tay,
"Critica can be trusted to deliver good design within deadline always. They understand what the client wants, and are very adept to changes needed. It is a pleasure to work with them."Susan Lee,
"Critica creates and deliver top quality creative and is a partner that we work with regularly because of the dedication they have put into our projects. They have won us several accolades & awards too!"Ida Tan,
Terabytes of Data
Digital Marketing Solutions, Director's Treatment, Brand Strategy, Creative Direction
2D Animation, Infographics Explainer, Channel Branding, Illustration, Graphic Design, Corporate Identity
Post Production & 3D
3D CGI, VFX Compositing, Da Vinci Resolve Colour Grading, Video Editing
TV Commercials, Chroma Key Studio Shoot, Corporate Video, Product Demos
Sound Effects, Music, Voice Over
Facebook Instagram Management, SEO Optimised Social Media Content, PockeTVC, Carousel, Canvas and Square Adaptations, Viral