About This Project
COMMISSIONED BY:DISCOVERY NETWORKS ASIA
Targeting foreign businesses, this sales presentation video promotes Singapore as a launch pad into the region. The challenge was to put a fresh and light-hearted spin on a potentially dry topic.
Avoiding conventional corporate stock images and videos, quirky illustrations were created from scratch and animated within a mere two weeks. Innovative and seamless, the visuals support the desired projected image of a progressive and forward looking Singapore.
Original graphics were also supported by a script voiced by Singapore artiste, Adrian Pang, known for his jovial sense of humour. This video now forms part of the main thrust in International Enterprise’s (IE) corporate presentations to multinational companies.