About This Project
RAZER, our frequent collaborator, approached us to produce a commercial showcasing their new gaming product for Microsoft Xbox. Being gamers ourselves, we were delighted to be given this opportunity to work on RAZER again, after creating videos for their previous products, Megalodon, Mamba & Boomslang. Codenamed ‘ONZA’, this new gaming device provides Xbox360 gamers the competitive edge, as with other Razer gaming peripherals. CRITICA was responsible for conceptualising and creating the video from scratch. Our involvement was 3D modelling, lighting, texturing, animation and compositing. Showcasing the newfound abilities of the keypads, robotic & organic animation were both used to enhance the effect. Audio design was provided by our inhouse sound dept, Blassik. The video was created just in time for the CES 2011 event, which received critical acclaim.