2D explainer videos are short animated videos that use two-dimensional graphics to explain a concept, product, service, or idea. These videos are often used for marketing, educational purposes, and to communicate complex information in a simple and engaging way. They are a popular tool for businesses, startups, and organizations to convey their message effectively to their target audience. Over at CRITICA, here are some examples of explainer videos we have done.

Advantages of 2D explainer videos:

Animation, combined with a well-crafted script and narration, can captivate the audience’s attention and make complex concepts more accessible and entertaining.

Simplification: They can simplify intricate ideas, making it easier for the audience to understand and retain the information. Our animation above for Healthhub was tailored for the target group aged 60 and above, ensuring it was straightforward, concise, and free from unnecessary complexity.

Shareability: 2D explainer videos are highly shareable on social media platforms and can help increase a company’s online visibility.

They have been proven to increase conversion rates on websites, as they effectively communicate the value proposition of a product or service.

These videos provide an excellent opportunity to showcase a brand’s personality, style, and messaging consistently.

Narration: Typically, these videos include a voice-over narration that guides the viewer through the content, explaining the topic in a clear and concise manner.

Creating a 2D explainer video typically involves several steps, including scriptwriting, storyboarding, animation, voice-over recording, and sound design. Companies often hire professional animation studios experienced in creating explainer videos to ensure a high-quality and engaging end product.

If you need additional details about creating a 2D explainer for your products and services in Singapore, contact CRITICA here and we will be happy to assist you.