FAQ
What does a motion graphics studio do?
A studio handles end-to-end motion graphics production: concept, scripting, design, animation, sound, and delivery. Studios provide a producer, art director, animators, and QC process.
How is a studio different from a freelancer?
A studio has redundancy: project managers, multiple animators, and process for scope and revision control. A freelancer is a single point of failure but cheaper for tightly-scoped work.
How do I choose the right motion graphics studio in Singapore?
Check the showreel for work in your sector, talk to past clients, look at how they scope and brief projects, and assess how they handle revision rounds. Cultural fit with your team matters more than studio size.
How long has CRITICA been operating in Singapore?
Over a decade. Founded by Xavier, who started his career at MTV during the era motion graphics reshaped visual storytelling, and has branded seven TV channels.
Does CRITICA handle 3D and live action too?
Yes. CRITICA covers motion graphics, 2D and 3D animation, video and post-production, experiential design (Unreal, Roblox), and creative concept work.







