Business infographics turn data, processes, and concepts into visuals a viewer can absorb in seconds. They power presentations, reports, landing pages, and social posts. This page covers how design thinking shapes the best ones. See also our 2D explainer motion graphics, 2D illustration explainer videos, and fintech explainer graphics.
Infographics are a great way to visually represent your company. The variety of slides can be used to present goals, growth, employee performance and so many more things. Not only are they great for any business but they can be adapted to fit your company’s color schemes.
In this guide, we’ll look at use cases of business infographics to help you map internal processes, promote your company online, visualize data, add visuals to your presentations and more.
Key points of every infographic project:
- Visualise & Beautify Data No more boring charts, graphs, statistics.
- Simplify Complexity Simplify IT server nodes infrastructure or hard-to-explain processes.
- Branding Consistency Unify the communicative language & colours of your brand, cohere materials from different departments and sources.
One of the manifested technological trend in recent times has been the enormous usage of mobile devices, such as phones and ipads, besides the desktop computer. Showing your website or application on such illustrations can show the versatility of your product.
Design thinking is an iterative process in which you seek to understand your users, challenge assumptions, redefine problems and create innovative solutions which you can prototype and test.
Thus, design thinking provides a solution-based approach to solving problems which helps you do so in a creative and collaborative way. Whether you work in business, government, education, or nonprofit, Design Thinking can help you develop innovative solutions based on the needs of your customers.
Design Thinking is a human-centered approach to innovation that draws from the Designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.
Tim Brown, CEO of IDEO
Icons can be used to enhance the viewing experience, especially when it comes to company infographics. They represent an idea or concept in one animated scene.
Business diagrams for your project presentation are useful to stand out from everyone else. Not only are they visually appealing but bring a complexity to any presentation that they’re added too.
CRITICA partners with brands, ad agencies, SMEs, government, schools, TV networks, and event companies to develop creative solutions in motion graphics and visual communications. Based in Singapore, working across Finance, Healthcare, Technology, Hospitality, Tourism, Oil & Gas, and Renewables. Get in touch and let’s figure out what makes sense for your business.
It’s amazing what you can achieve with business infographics! If this article has inspired you to include design thinking and business infographics in your business, please get in touch! CRITICA Singapore are specialists in 2D business graphics, Singapore Infographics Animation & Explainer Videos and we would love to bring your best ideas to life!
FAQ
What is a business infographic?
A business infographic visualises data, processes, or concepts so a viewer can absorb the message in seconds. Used for presentations, reports, websites, social, and internal communication.
Why do brands invest in infographics?
Visual data is faster to absorb and remember than text. Infographics let a brand pack more meaning into less space, especially on slide decks, landing pages, and social posts.
Can infographics be animated?
Yes. Animated infographics combine the clarity of static design with the engagement of motion. They work well for explainers, social media, and presentations.
How does design thinking apply to infographics?
Start with the audience and their question, not the data. Shape the visual to answer the question quickly. Strip out anything that does not serve the answer. Test with real readers, not just designers.
Does CRITICA design infographics?
Yes. CRITICA produces both static and animated infographics across finance, healthcare, government, and B2B clients. See examples on the portfolio page.
