Corporate Video Production | Critica Singapore.

Critica is a leading corporate video production house in Singapore, with clients such as Singtel, Starhub, Courts, NTUC, Keppel, Marina Bay Sands and many more.

Corporate videos are videos created by businesses or organizations such as Critica Singapore to communicate their message, brand, or values to a target audience. These videos can be used for a variety of purposes, such as promoting products or services, providing information about the company, showcasing achievements or milestones, or sharing the company’s culture and values.

Corporate videos can take many different forms, such as promotional videos, product demos, explainer videos, training videos, event coverage, company profiles, and more. They can be distributed through a variety of channels, including social media, email marketing, websites, trade shows, and conferences.

Overall, corporate videos are an effective way for companies to connect with their audience, build brand awareness, and showcase their expertise and capabilities.

Video editing is the process of manipulating and rearranging video footage and audio clips to create a final video product. It involves cutting and trimming footage, adding special effects, transitions, music, and sound effects, and adjusting color and lighting.

Video editing can be done using a variety of software programs, such as Adobe Premiere Pro, Final Cut Pro, and Avid Media Composer. The editing process typically involves the following steps:

  1. Importing footage: The raw video footage is imported into the editing software.
  2. Organizing footage: The footage is organized into folders and bins to make it easier to find and access.
  3. Editing: The footage is edited and arranged into a sequence, with cuts and transitions used to create a smooth flow.
  4. Adding effects and music: Special effects, music, and sound effects are added to enhance the video.
  5. Color correction: The color and lighting of the video are adjusted to create a cohesive look.
  6. Exporting: The final video is exported in the desired format for distribution, such as online streaming or DVD.

Video editing is an important part of the video production process and can greatly impact the final product. Skilled video editors are able to transform raw footage into a polished and professional video that effectively communicates the desired message to the audience.

Starhub Corporate Video ©Critica

Besides shooting live action , stock footages are often used in combination with original shot footages.

Stock footage refers to pre-recorded video footage that is available for licensing and use in other video productions. It is footage that has already been shot by professional videographers and can be licensed and used by other filmmakers, videographers, or content creators in their own projects.

Starhub Corporate Video. ©Critica
Starhub Corporate Video. ©Critica

Using stock footage can be a cost-effective and convenient way to add professional-quality visuals to a video production without the need for expensive equipment or additional shooting. We can create designs such as graphs, charts and USPs of your product and overlay them on to the stock footages.

If you need additional details and even customized recommendations on how to make corporate videos of your products, contact us and we will be happy to assist you. Critica is a professional corporate video production company in Singapore, with clients such as Singtel, Starhub, Courts, NTUC, Keppel, Marina Bay Sands and many more.

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