Create Stunning Motion Graphics
Motion graphics & 2D explainer videos are short animated videos that use illustrations to explain a concept, product, service, or idea. These videos are often used for marketing, educational purposes, and to communicate complex information in a simple and engaging way. They are a popular tool for businesses, startups, and organizations to convey their message effectively to their target audience. Over at CRITICA, here are some examples of explainer videos we have done.
Advantages of 2D Explainer Videos
Animation & Motion Graphics combined with a well-crafted script and narration, can captivate the audience’s attention and make complex concepts more accessible and entertaining.
Simplification: Motion graphics are an effective way to showcase how scheduling tools streamline hotel operations. Through vibrant visuals and dynamic animations, these tools can be brought to life, illustrating features like room availability management, staff scheduling, and guest check-in coordination.
Shareability: 2D explainer videos are highly shareable on social media platforms and can help increase a company’s online visibility.
They have been proven to increase conversion rates on websites, as they effectively communicate the value proposition of a product or service.
For instance, a 2D Explainer can visually demonstrate steps to take during an emergency, such as encountering wild animals during a hike, or locating exits during a fire, administering basic first aid, or contacting emergency services. Vibrant colors and bold typography can highlight key actions, while animations ensure the content remains engaging and memorable. This approach not only grabs attention but also helps people retain vital instructions when under stress.
Minimize Complexity
Motion graphics are an excellent way to explain the complexities of insurance or financial products. Through engaging visuals and simplified animations, these graphics can break down intricate concepts like policy benefits, premium calculations, or claim processes into digestible pieces of information. For instance, animations can visually compare different insurance plans, illustrate risk coverage scenarios, or show how premiums are affected by factors like age or income. By combining clear visuals with concise text and voiceovers, motion graphics make it easier for audiences to understand the value and functionality of financial products, fostering trust and informed decision-making.
Company Manifesto
Motion graphics are a powerful medium to bring a company manifesto to life, turning abstract ideas into compelling visual narratives. By combining vibrant animations, typography, and imagery, motion graphics can effectively communicate the core values, mission, and vision of a company.

Creating a 2D explainer video typically involves several steps, including scriptwriting, storyboarding, animation, voice-over recording, and sound design. Companies often hire professional animation studios experienced in creating explainer videos to ensure a high-quality and engaging end product.
If you need additional details about creating a 2D Explainer for your products and services in Dubai, contact CRITICA here and we will be happy to assist you.
CRITICA Dubai Address: One Central 8th Floor – Trade Centre, Dubai
EMAIL info@criticatv.com
