In a 7-week timeframe, our team seamlessly managed both production and post-production responsibilities for the Singtel ReadyRoam campaign — comprising 30sec main video and 15sec teaser tailored for social media engagement.
Commissioned by Hogarth Worldwide, we collaborated with their creative team throughout the entire campaign. Meticulous post-production processes included the tracking, keying, and rotoscoping of chroma key footages, enriched by the infusion of dynamic motion graphics treatments. The final touch involved meticulous color grading through Resolve, elevating the visual appeal.
Additionally, we crafted and delivered key visual photography and background assets, contributing to the campaign's overall impact. This project not only showcases our technical prowess but also underscores our commitment to delivering excellence in the realm of TV commercials, motion design, and animation.
If you're curious about the nitty-gritty, got a little behind-the-scenes sneak peek for you at the video below.
CLIENT: SINGTEL AGENCY: HOGARTH WORLDWIDE AGENCY CREATIVES: EDWIN, RAFIZ, HOW, NATALIE AGENCY ACCOUNT: ATIQAH AGENCY PRODUCER: JAYE PRODUCTION & POST: CRITICA DIRECTOR/EP: XAVIER PRODUCER: ALEXA PRODUCTION MANAGER: RIC 3D: KEITH MOTION DESIGNERS: XAVO,DASHA COLORIST: SHERLYNN STORYBOARD ARTIST: WAHID KV RETOUCHER: CHENG KV PHOTOGRAPHY: ALAN DOP: JAMES CA:NADIA GAFFER: YEO GRIPS: TERENZ, HAFIZ, CHIA PA: XUEQI, ALOYSIUS STYLIST: VIOLET & TEAM MAKEUP: LOUISE & TEAM STUDIO: 3RD AVE AUDIOPOST: HOMESTUDIO