Singtel ReadyRoam 30s Video

In a 7-week timeframe, our team seamlessly managed both production and post-production responsibilities for the Singtel ReadyRoam campaign — comprising 30sec main video and 15sec teaser tailored for social media engagement.

Commissioned by Hogarth Worldwide, we collaborated with their creative team throughout the entire campaign. Meticulous post-production processes included the tracking, keying, and rotoscoping of chroma key footages, enriched by the infusion of dynamic motion graphics treatments. The final touch involved meticulous color grading through Resolve, elevating the visual appeal.

Additionally, we crafted and delivered key visual photography and background assets, contributing to the campaign's overall impact. This project not only showcases our technical prowess but also underscores our commitment to delivering excellence in the realm of TV commercials, motion design, and animation.

If you're curious about the nitty-gritty, got a little behind-the-scenes sneak peek for you at the video below.

CLIENT: SINGTEL
AGENCY: HOGARTH WORLDWIDE
AGENCY CREATIVES: EDWIN, RAFIZ, HOW, NATALIE
AGENCY ACCOUNT: ATIQAH
AGENCY PRODUCER: JAYE
PRODUCTION & POST: CRITICA
DIRECTOR/EP: XAVIER
PRODUCER: ALEXA
PRODUCTION MANAGER: RIC
3D: KEITH
MOTION DESIGNERS: XAVO,DASHA
COLORIST: SHERLYNN
STORYBOARD ARTIST: WAHID
KV RETOUCHER: CHENG
KV PHOTOGRAPHY: ALAN
DOP: JAMES
CA:NADIA
GAFFER: YEO
GRIPS: TERENZ, HAFIZ, CHIA
PA: XUEQI, ALOYSIUS
STYLIST: VIOLET & TEAM
MAKEUP: LOUISE & TEAM
STUDIO: 3RD AVE
AUDIOPOST: HOMESTUDIO
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