In a tech-savvy society, people form their impression and perception of your brand via online channels like your website and social media. As such, having a corporate or content video is a strong signal that distinguishes your brand from the competition and cuts through the clutter out there in the digital space.
Most web users would rather learn about your company by watching a video rather than seeing a static image or reading brochure about your company. Here’s a couple of corporate content video production content from CRITICA Singapore.
If a picture is worth a thousand words, how much is a video worth?
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- Starhub Smart Nation Corporate Video for Singapore’s Telco.
- Bosch Recipes A series of content videos for Bosch’s Youtube Channel.
- Dove Hotel’s Range Corporate Video for their product range for Hotels.
We’re operating in a world where one good video can become viral and lead to a massive social following. Its not about what you upload, its the strategy with which you upload. Filming with live actors, provides an opportunity to marry the power of ideas with the power of images.
Marketing is no longer about the stuff that you make, but about the stories you tell.
Seth Godin
It’s not about the quantity, but rather the quality of your corporate video that matters. As a rule of thumb, working with a professional and experienced company like CRITICA Singapore for your corporate video is important. Our inhouse video gear are professional equipment used by filmmakers and TV channel series production. All projects are natively shot on CinemaDNG/Prores444XQ for optimum grading competency in Resolve grading, rather than H264 like the usual DSLRs-videoshooters.
Drop us a email at info@criticatv.com to discuss about how we can help you with your content marketing strategy. CRITICA Singapore are specialists in corporate videos, and we would love to bring your ideas to life.
