A social media content agency in Singapore plans and produces video for every platform: vertical for TikTok, Reels, and Shorts, square for feed, horizontal for YouTube. This page covers how to build social content that earns watch time. See also our social content production strategy, social media ads portfolio, and Comfort Pure social videos.
Ready to start leveling up your social media content? One of the best ways to start generating more brand awareness and engagement on social media is by creating social media graphics that grab attention and entice action. Social media content is pretty much anything you share on social media, whether it’s a text update, a photo, graphic, video or simply a article link. Heres some examples of Critica Singapore Social media creative agency’s work.
- Thom Olson A social media campaign for their line of watches in Facebook, Instagram and Youtube formats.
- Mini A social media campaign for their latest launch in Australia for Facebook, Instagram and Youtube formats.
- PC-CG A social media promo for generating leads on their tech store.
Social media management is the process of creating and publishing content, monitoring engagement and measuring ROI. No matter what type of social media accounts you run, you constantly have to think of new, engaging ways to share information. A sense of creativity and a willingness to try new tactics are essential for social media managers.
In the future, everybody will be world famous for fifteen minutes.
Andy Warhol
Incorporating social media into your marketing strategy allows you to align your marketing initiatives with user behavior. For example, 78% of people now use social media when making purchase decisions. Not to mention, 83% of people get advice about purchases through social media. Companies can build their brand and even generate leads and sales. Almost 42% of business-to-business marketers, for instance, have earned a client through Tiktok, Facebook, Instagram or Youtube.
CRITICA is a creative production studio in Singapore. We take brands from research and concept through storyboard to final delivery, producing motion graphics, video, and experiential work for Finance, Healthcare, Technology, Hospitality, Tourism, Oil & Gas, and Renewables. Contact us to discuss a project you have in mind.
Whether you want to upload your own video content or simply browse CRITICA Singapore Agency’s social media portfolio collection, you can easily create your own promo just like this one. Contact us to find out more, we do lots of social media marketing for our clients such as Quadlock, Unilever, Facebook, Instagram, Mini.
FAQ
What does a social media content agency do?
Plans, produces, and delivers short-form video for Instagram, TikTok, YouTube Shorts, LinkedIn, and Facebook. Covers concept, scripting, shoot or animation, edit in multiple aspect ratios, and platform-specific optimisation.
How often should brands post on social?
Quality beats frequency. Two to three strong videos a week with real watch time usually outperforms daily posting with thin engagement. Track week over week, double down on what works.
What aspect ratios do we need?
9:16 vertical for TikTok, Reels, Shorts, LinkedIn vertical. 1:1 square for feed. 16:9 horizontal for YouTube and embedded site video. Most projects deliver all three from one master shoot or animation.
Does CRITICA do paid social ads?
Yes. CRITICA produces creative for paid social campaigns: short hook-driven cuts, multiple test variants, and platform-native edits that fit ad system requirements.
How do you measure social content performance?
Watch time and completion rate are the most important. Saves and shares signal value above likes. Comment quality matters more than volume. Track over weeks, not single posts.
