Creative Director & Founder, Xavier Oon

Xavier Oon is a visually driven Creative with a background in Motion Design, Live Action & CGI. He focuses on innovating and developing unique visual content for a diverse range of industries including Tech, Ecommerce, Finance, Blockchain, Tourism, and Retail.

He has directed live action & animated commercials and TV spots for brands such as Microsoft, Marina Bay Sands, Unilever, Dove, Johnson&Johnson, Nike, Bosch, Phillips, Olympus, Konica, Adidas, DBS, OCBC, Standard Chartered, National Geographic, McDonalds, Starhub, Singtel, M1, GIC and creatively directed 7 TV channel branding by leading large 2D/3D Depts and production teams.

Singtel “ReadyRoam” Via Hogarth Agency ©Critica
Scoot “China To The World” Via BLKJ Agency ©Critica

In addition to developing ideas for TV advertising & social media campaigns, he possesses expertise in Generative AI tools like Stable Diffusion and Midjourney.

He is hands-on with post-production software such as After Effects, Da Vinci Resolve, Photoshop, Illustrator, Premiere, and Cinema 4D. These skills enable him to seamlessly liaise with clients so as to execute projects with fine detail & refinement.

Mediacorp “Jalan Jalan” Opening Titles ©Critica

He excels in seamlessly integrating chroma key footages with dynamic motion graphics and 3D treatments. This enhances the visual narrative, showcasing a distinctive skill set in the overall production quality.

Starhub Rewards TVC Via DDB Agency ©Critica

Besides being a regular juror for Promax&BDA awards, he regularly gives talks & workshops on Motion Design and Gen AI in schools or design festivals, sharing knowledge with the future breed of design students.


Nanyang Technological University
Nanyang Polytechnic
Singapore Polytechnic
Cedar Girls Secondary
HillGrove Secondary
Institute of Technical Education

Contact us if you’ll like Xavier to consult on your project.

Director Showreel. ©Critica