Services
Creative Motion Graphics & 3D Animation Studio In Singapore
CRITICA is a Singapore-based Creative Production Studio leveraging technology and design to produce meaningful work.
We partner with brands to develop strategic creative solutions in motion graphics and visual communications, serving clients across finance, healthcare, medical science, technology, hospitality, tourism, oil and gas, and renewables.
Services
Transform your brand with the artistry of motion design.
Creative Production for B2B, Advertising & Social Media Campaigns. Managed completely end to end by our experienced team.
Or you can provide us your script and deck, we will execute it for you.
Our Specialty. Experts in Motion Design, 2D Illustration, Infographics Explainer, Channel Branding & Key Visual Design.
Communicate and generate new sales with measurable ROI.
Need to explain a Prototype Concept, 3D Key Visual or a slick Product Video?
We do 3D Modelling, Animation and Rendering of CGI.
We handle B2B Product/Service Corporate Videos, Advertising & Commercial Production, Testimonial Videos, from start to finish.
Post-Production services include Video Editing, Da Vinci Resolve Colour Correction, Audio SFX Post & Voiceovers. A complete video production solution, engineered for your company’s growth.
Environment & Event Screens Motion Graphics.
Unreal Engine & Roblox Immersive 3D Worlds, 3D Forced Perspective. 2D/3D Android App Game Creation for publishing at App store or local runtime exe.
clients
We’ve successfully collaborated with Brands, Ad Agencies, local SMEs, Government, Schools, TV Networks and Event Companies.
work
Motion Graphics, 3D Animation Workflow
Research
Problem. Benefit. Solution.
We work with brands to clarify their goals, find their voice, and understand their customers.
Concept
We develop a concept, designed to move the needle for our clients.
Storyboard
With the power of creativity, we storyboard, script and plan an inspiring solution for your brand.
Execution
We manage the projects to the highest level and complete them in a timely, efficient manner.
Award-Winning Motion Graphics and 3D Animation in Singapore
Founded in 2005 by Xavier Oon, CRITICA has earned recognition for forward-thinking design, with over 14 awards including Promax and NY Festivals.
Experience an agile & frictionless content production process, trusted by the most innovative companies from Singapore, and the world.
If you’re seeking a proven partner for 2D Motion Graphics, 3D Animation and Video Production, we’re here to help. Connect with us to discuss your project.
Video and Animation Solutions for your brand
Design & Animation Content
Motion graphics simplify complex instructions. We design and animate in 2D and 3D, turning dense information, product detail and brand story into something an audience will focus on. A medical procedure or an industrial process becomes clear without reading a manual. A company’s history becomes an animation worth watching.
Video Content
Some things have to be filmed, not animated. We shoot commercials, corporate films, testimonials and social edits. Everything, from the edit and colour to sound and voice, stays on brand from beginning to end.
Experience Design
From event stages to exhibitions and shopping malls, we design ambient motion graphics, LED wall content, interactive games and 3D forced perspective installations. One idea holds the brand together across every screen in the space.
Concept & Script
Every brand has a message before deciding on a visual style. We start from a core idea and the order it unfolds in, so that the design and animation carry the story rather than decorate it.
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FAQ
What is CRITICA?
CRITICA is a Singapore-based creative production studio specializing in motion graphics, 2D and 3D animation, video production, and experience design. We partner with brands to develop strategic creative work that builds clarity, recall, and results.
What services does CRITICA offer?
We produce motion graphics, 2D illustration explainers, 3D animation, corporate video, product video, kinetic typography, medical and industrial animation, broadcast design, and experiential content. We also handle copywriting, storyboarding, and direction.
What industries does CRITICA work with?
We serve brands in finance, healthcare, medical science and pharma, technology, hospitality, tourism, oil and gas, and renewables. Our work ranges from regulated industry explainers to consumer brand films.
What makes CRITICA different from other motion graphics studios in Singapore?
CRITICA has been producing motion design in Singapore since 2005, and two decades of work shows up in the details - typography that sits right, pacing that reads on the first watch, transitions that don't fight the content. Two decades of craft has trained a refined eye for what a brand needs, and what it doesn't.
How does CRITICA approach a new project?
Our workflow runs through 4 stages: research, concept, storyboard, and execution. We start by understanding the brand, audience, and objective, then develop a creative direction and storyboard before moving into production.
How do I start a project with CRITICA?
Fill in the form above, or email us a brief, our team will revert within 48 hrs.
What motion graphics services do Singapore studios offer?
Most full-service studios cover concept and scripting, design, 2D and 3D animation, sound design, voice-over coordination, and platform-specific cuts (vertical, square, horizontal).
Is CRITICA an award-winning Singapore motion graphics studio?
Yes. CRITICA has been producing motion graphics, 2D and 3D animation, and creative production work in Singapore since 2005, with industry awards and recognition for craft and storytelling across two decades.