Our Core Services

Transform your brand with the artistry of motion design.

CRITICA is a creative production studio that thrives on technology and design, to create work that inspires.

In partnership with brands, we strategise creatively in the motion graphics space, to generate meaningful experiences for today’s audiences.

Experience an agile & frictionless content production process, trusted by the most innovative companies from Singapore, and the world.

Creative Campaigns, Content Creation or Director Treatments. Managed completely end to end by our experienced team. Or you can provide us your script and deck, we will execute it for you.


Our Specialty. Experts in Motion Design, 2D Illustration, Infographics Explainer, Channel Branding & Key Visual Design. Communicate and generate new sales with measurable ROI.

Stable Diffusion A1111, ComfyUI Gen AI. Temporal Consistency & Custom Training Model. Quickly visualise concepts, or create 3D Avatars, Assets, stylistic & surreal Photography, Face Swap & Illustrations using Prompt Engineering techniques. 

Need to explain a Prototype Concept, 3D Key Visual, Metaverse Avatars or a slick Product Video? We do 3D Modelling, Animation and Rendering of CGI. 

We handle TV Commercial Production, Chroma Key VFX Shoots, Corporate, Product & Testimonial Videos, from start to finish. Post-Production services include Video Editing, Da Vinci Resolve Colour Correction, Audio SFX Post & Professional Voiceovers. A complete video production solution, engineered for your company’s growth.

Environment & Event Screens Motion Graphics. 2D/3D Android App Game Creation for publishing at App store or local runtime. Roblox Studio Worlds & Metaverses. Augmented Reality Filters. 3D Forced Perspective.

Selected Works



Problem. Benefit. Solution.
We work with brands to clarify their goals, find their voice, and understand their customers.


We develop a concept, designed to move the needle for our clients.


With the power of creativity, we storyboard, script and plan an inspiring solution for your brand.


We manage the projects to the highest level and complete them in a timely, efficient manner.

Solutions for your Brand

Design & Animation Content

Motion Graphics can take your content to the next level. 2D Design and 3D animation content are visually engaging and attention-grabbing. It can capture the audience’s interest quickly, making it an effective tool for conveying information or telling a story.

Video Content

Youtube Commercials & Corporate Videos help increase brand awareness by showcasing your company’s unique attributes, human factor, culture, and values. Benefits: web traffic, higher conversion rates, sharable and viral potential.

Experience Design

Well-designed experiences such as Games, Augmented Reality Filters, Environment Ambient Graphics, Event LED walls & 3D Forced Perspective Experiences can lead to higher user satisfaction, which can improve customer loyalty and brand perception.


Good copy explains the value of the product or service succinctly. It tells potential customers exactly what benefits they can expect and why this offer is relevant to them right now. This could involve highlighting unique selling points or special offers.


Satisfied Clients




Animations Done


Video Shoots

About Us

Founded in 2005 by Xavier Oon, CRITICA’s work has achieved recognition over the years for its forward-thinking and design excellence with over 14 awards such as Promax Asia & NY Festivals.

Our design trajectory and ethos of our company are rooted in balancing both the experimental vision and the practicality of the solution.

If you are looking for a professional & experienced Singapore 2D Motion Graphics, 3D Animation and Video Production Studio, please get in touch with us. 


We’ve successfully collaborated with Brands, Ad Agencies, local SMEs, Government, Schools, TV Networks and Event Companies.

Contact Us