Services
Transform your brand with the artistry of motion design.
CRITICA is a creative production studio leveraging technology and design to produce meaningful work.
We partner with brands to develop strategic creative solutions in motion graphics and visual communications, serving clients across finance, healthcare, medical science, technology, hospitality, tourism, oil and gas, and renewables.
Creative Production for B2B, Advertising & Social Media Campaigns. Managed completely end to end by our experienced team.
Or you can provide us your script and deck, we will execute it for you.
Our Specialty. Experts in Motion Design, 2D Illustration, Infographics Explainer, Channel Branding & Key Visual Design.
Communicate and generate new sales with measurable ROI.
Need to explain a Prototype Concept, 3D Key Visual or a slick Product Video?
We do 3D Modelling, Animation and Rendering of CGI.
We handle B2B Product/Service Corporate Videos, Advertising & Commercial Production, Testimonial Videos, from start to finish.
Post-Production services include Video Editing, Da Vinci Resolve Colour Correction, Audio SFX Post & Voiceovers. A complete video production solution, engineered for your company’s growth.
Environment & Event Screens Motion Graphics.
Unreal Engine & Roblox Immersive 3D Worlds, 3D Forced Perspective. 2D/3D Android App Game Creation for publishing at App store or local runtime exe.
Clients
We’ve successfully collaborated with Brands, Ad Agencies, local SMEs, Government, Schools, TV Networks and Event Companies.
Selected Works
Workflow
Research
Problem. Benefit. Solution.
We work with brands to clarify their goals, find their voice, and understand their customers.
Concept
We develop a concept, designed to move the needle for our clients.
Storyboard
With the power of creativity, we storyboard, script and plan an inspiring solution for your brand.
Execution
We manage the projects to the highest level and complete them in a timely, efficient manner.
About Us
Founded in 2005 by Xavier Oon, CRITICA has earned recognition for forward-thinking design, with over 14 awards including Promax and NY Festivals.
Experience an agile & frictionless content production process, trusted by the most innovative companies from Singapore, and the world.
If you’re seeking a proven partner for 2D Motion Graphics, 3D Animation and Video Production, we’re here to help. Connect with us to discuss your project.
Solutions for your Brand
Design & Animation Content
Motion Graphics can take your content to the next level. 2D Design and 3D animation content are visually engaging and attention-grabbing. It can capture the audience’s interest quickly, making it an effective tool for conveying information or telling a story.
Video Content
Youtube Commercials & Corporate Videos help increase brand awareness by showcasing your company’s unique attributes, human factor, culture, and values. Benefits: web traffic, higher conversion rates, sharable and viral potential.
Experience Design
Well-designed experiences such as Games, Augmented Reality Filters, Environment Ambient Graphics, Event LED walls & 3D Forced Perspective Experiences can lead to higher user satisfaction, which can improve customer loyalty and brand perception.
Copywriting
Good copy explains the value of the product or service succinctly. It tells potential customers exactly what benefits they can expect and why this offer is relevant to them right now. This could involve highlighting unique selling points or special offers.
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Satisfied Clients
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Projects
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Animations Done
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