Motion Design

Our Core Services

We help businesses thrive in the digital landscape.

CRITICA is a global talent-driven creative production studio that thrives on teamwork and collaboration, to create work that inspires.

In partnership with brands, we strategize creatively in the motion graphics space, to generate meaningful experiences for today’s audiences.

Experience an agile & frictionless content production process, trusted by the most innovative companies from Singapore, and the world.

Creative Direction, Scriptwriting, Content Creation, Director Treatments. Managed completely end to end by our experienced team. Or you can provide us your script and deck, we will execute it for you.


Our Specialty. Experts in 2D Illustration, Infographics & Explainers, Channel Branding, Graphic Design & Corporate Identity. Communicate and generate new sales with measurable ROI.

Need to explain a prototype concept, create NFTs, metaverse avatars or a slick product video? We do 3D Modelling, Animation and Rendering of CGI. 

We handle TV Commercial Production, Chroma Key VFX Shoots, Corporate, Product & Testimonial Videos, from start to finish.

Video Editing, Da Vinci Resolve Colour Correction, and Audio SFX Post & Professional Voiceovers. A complete video production solution, engineered for your company’s growth.

We handle your Facebook, Instagram, Youtube Ads, Generate Onpage and Offpage SEO & Google Adwords. We deliver a tonne of buzz, visibility and ROI.



Problem. Benefit. Solution. We work with brands of all sizes to clarify their goals, find their voice, and understand their customers.


We develop a concept, designed to move the needle for our clients.


With the power of creativity, we storyboard, script and plan an inspiring solution for your brand.


We manage the projects to the highest level and complete them in a timely, efficient manner.

Selected Works


Satisfied Clients




Animations Done


Video Shoots

About Us

Founded in 2005 by Xavier Oon, CRITICA’s work has achieved recognition for its forward-thinking and design excellence with over 30 design awards and publications at the local and international level.

Our design trajectory and ethos of our company are rooted in balancing both the experimental vision and the practicality of the solution.

If you are looking for a top Singapore 2D Motion Graphics, 3D Animation and Video Production studio, please get in touch with us to discuss your plan.

Contact us below to find out more.


Contact Us